Linklaters joins TV Data Initiative’s new “Expert Advisory Group”
Ieuan Jolly, Co-Chair of Linklaters’ U.S. Data Solutions, Cyber and Privacy Practice will serve as an advisor
Linklaters is pleased to announce that U.S. partner Ieuan Jolly has been selected to serve on the TV Data Initiative’s new Expert Advisory Group.
The advisory group will provide insights on practical steps that can be taken to support the growth and development of the advanced TV advertising market leveraging data-driven solutions while respecting and protecting consumer data and privacy.
The TV Data Initiative was launched in April 2021 by DISH Media, Blockgraph, Eyeota, MadHive, Magnite, TransUnion and Tru Optik, TVSquared and VideoAmp. The consortium aims to unlock the potential of the fast-growing data-driven TV ecosystem by working collaboratively across the industry with advertisers, agencies, MVPDs, programmers, and distributors.
The Expert Advisory Group, comprised of 23 high profile industry executives and data experts, will play a key role in supporting the Initiative by offering insights about the challenges and opportunities ahead for the advanced TV advertising market.
Linklaters is the sole law firm on the Advisory Group that includes experts from NBCU, Discovery, Roku, Comcast, Fox and others.
Ieuan Jolly is the Co-Chair of Linklaters’ U.S. Data Solutions Practice and is one of the data and tech industry’s leading legal experts. He has engineered and negotiated some of the most pioneering global data transactions and has been recognized for his work in AdTech, advising advertisers, agencies, distributors and regulators on the development and implications of the emerging data-driven digital landscape.
