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B2B and Consumer Protection legislation in the spotlight

B2B and Consumer Protection legislation in the spotlight

This webpage is dedicated to exploring the B2B regulations and consumer protection and rights that have been incorporated into the Belgian Code of Economic Law in recent years following European impetus.

The legislation governing B2B relationships and consumer protection and rights is rapidly evolving, presenting a complex array of obligations for businesses.

A glimpse of the consumer protection and rights in Belgium

In 2022, the Belgian legislator focused on consumer protection and rights by transposing:

  • the Act of 2 March 2022 transposing the Sales of Goods Directive (applying to sales contracts concluded between consumers and professional sellers. It expressly covers the sale of goods incorporating or inter-connected with digital elements, such as the sale of a smartphone, a smart watch or a smart TV), 
  • the Act of 2 March 2022 transposing the Digital Content Directive (applying to any contract whereby a trader supplies digital content or service to a consumer, who pays a price in return (in money or by providing personal data)), 
  • the Act of 5 May 2022 transposing the Omnibus Directive (impacting several provisions of the Code of Economic law including new rules on price reduction announcements, additional precontractual information requirements for distance and off-premises contracts and contracts concluded on online marketplaces).

The ongoing fight of the European legislator against late payments in commercial transactions and its transposition in Belgian legislation.

See our regular alerts on this topic in the Insight Series below. 

Insight Series

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Combating unfair clauses in a B2B context

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The Court of Justice of the European Union’s recent case law on late payments in commercial transaction

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The European Commission stays the course to combat late payment in commercial transactions

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Political agreement on promoting sustainable products within the EU

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Belgium – New Book XIX in the Code of Economic Law on Consumer Debts

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European Commission publishes proposal for a Green Claims Directive to combat greenwashing

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The European Commission is paving the way for a second revision of the Directive combating late payments in commercial transactions

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The never-ending modernisation of Belgian consumer protection legislation

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The Act of 28 November 2021 on unfair trading practices in business-tobusiness relationships within the agricultural and food supply chain

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Late payments in commercial transactions to be more vigorously combated

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A glimpse of the B2B legislation in Belgium

In 2019, the Belgian legislator adopted a law recognising the existence of imbalanced bargaining positions likely to lead to unfair practices in B2B commercial relationships and the need to prohibit them or to frame their consequences. 

The Law of 4 April 2019 targets and prohibits:

  • The abuse of economic dependence (Book IV, Code of Economic Law), effective since 22 August 2020;
  • Unfair terms (Book VI, Articles VI.91/2 and following, Code of Economic Law), applicable to contracts concluded or renewed or amended after 1 December 2020;
  • Unfair trading practices (Book VI, Articles VI.104/1 and following, Code of Economic Law), effective since 1 September 2019.

On 28 November 2021, the Act on unfair trading practices in B2B relationships within the agricultural and food supply chain was adopted. It entered into force on 25 December 2021.

In 2021, the Law of 14 August 2021, amending the Law of 2 August 2002 on combating late payments in commercial transactions, was adopted. These modifications to the Law of 2002, which notably restrict parties' freedom regarding contractual payment terms, are likely to have a noticeable impact on businesses’ cash flow and will enter into force on 1 February 2022.

Download our full guides on the B2B legislation :

The prohibition of unfair terms in B2B contracts – The door opened to legal uncertainty

The prohibition of unfair trading practices between undertakings – What to expect

B2B Webinar: Uncovering the B2B protection regime against unfair contractual terms

November 2020

 

Setting the scene- the Structure of the Code of Economic Law
 

March 2023

 


 

Your crash course


Explore our 2020 presentation and newsletters – Discover the structure of the Code of Economic Law

 

At the time of writing these newsletters (Autumn 2020), a draft bill reforming the law of obligations (Book 5 of the new Civil Code) included a provision limiting the scope of application of the Law of 4 April 2019 to contracts of adhesion between undertakings.

This provision disappeared in later versions of the draft bill, leaving the scope of the Law of 4 April 2019 and the legal uncertainty untouched.

What we can do for you

 

Whether you are navigating B2B or B2C landscapes, our cross-practice team is dedicated not only to monitoring but also to anticipating new and evolving legislation that could impact your operations.

With a robust track record in both advisory services and litigation, we are uniquely equipped to support your business in gaining a strategic advantage. We provide comprehensive guidance, tailored to meet the specific needs of your business.

Our newsletters offer a snapshot of the legal landscape, highlighting critical changes and emerging trends that should be on your radar. They are designed to keep you informed and one step ahead in a rapidly evolving market.

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