Linklaters advises GBL in connection with investment by LeBron James and Maverick Carter into Canyon Bicycles

Linklaters advised Groupe Bruxelles Lambert (GBL), majority shareholder of Canyon Bicycles, in connection with the strategic equity investment led by LRMR Ventures, the family office of LeBron James and Maverick Carter, and SC Holdings, a US-based private equity firm focused on market-leading brands, in Canyon Bicycles, a leading direct-to-consumer manufacturer of high-quality conventional and electric bicycles. The new investors will join Canyon Bicycles’ existing shareholders, including GBL and the company’s founder, Roman Arnold, to support Canyon Bicycles’ ambitious US growth plans.

Linklaters had previously advised Groupe Bruxelles Lambert (GBL) on the acquisition of the majority stake in Canyon Bicycles.

Linklaters advised under the lead Andreas Müller (Partner, Private Equity, Frankfurt) and Dr. Julia Rupp (Managing Associate, Private Equity, Frankfurt).