Matteo Farneti and Gaia Bozzolan, members of the ESG working group at Linklaters Italy, interview Matteo Ward, co-founder and CEO of WRÅD, about the challenges companies face in aligning their business with ESG standards and effectively communicating their efforts. They also explore the increasing attention from authorities concerning greenwashing and social washing in the fashion industry, alongside the impact of European regulatory measures such as the CSDD and the proposed green claims directive on future sustainability strategies.