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Financial promotions for cryptoassets

Podcast mini-series
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Marketing cryptoassets in the UK

Tough new rules for marketing cryptoasset in the UK apply from 8 October 2023. The Financial Conduct Authority has issued several warnings setting out its concerns about firms’ readiness for this change. Failure to comply risks potentially serious sanctions, including criminal penalties.

In this short series of podcasts we introduce:

  • How the law restricts who can promote cryptoassets in the UK
  • How you can promote cryptoassets legally
  • How you can comply with the FCA’s rules for cryptoasset promotions
 

The UK restricts cryptoasset promotions

Speakers: Harry Eddis, James Morris

Harry and James explain how the UK’s restriction on financial promotions applies to cryptoassets and the impact on websites and apps offering crypto services.

How you can make lawful crypto promotions

Speakers: James Morris, Olivia Murphy

Olivia and James step through the legal routes to making financial promotions relating to cryptoassets in the UK and the problem this framework poses for overseas firms.

Registering with the FCA

Speakers: Olivia Murphy, Simon Treacy

Simon and Olivia explain the process for registering with the FCA for the purpose of AML supervision.

What FCA rules apply to crypto promotions

Speakers: Simon Treacy, James Morris

James and Simon explore the tough rules set by the FCA for firms making cryptoasset promotions in the UK.

Further resources

• November 2023: FCA sets crypto marketing guidance: Did I make myself clear (and fair, and not misleading)?

• October 2023: : FCA warns about common issues with crypto marketing

• September 2023: FCA concerned about crypto ad compliance, including for overseas firms

• September 2023: FCA's final warning for cryptoasset firms

• September 2023: Crypto firms in last chance saloon before UK marketing rules kick in

• July 2023: FCA writes to overseas firms about crypto promotions

• June 2023: How crypto marketing is becoming tougher

• June 2023: UK confirms “tough” cryptoasset marketing rules

• June 2023: Timetable set for strict crypto promotion rules

• April 2023: Cryptoasset promotions: FAQs

• February 2023: UK Crypto Proposals: registered firms win breathing space over financial promotions

• August 2022: FCA strengthens financial promotions rules

• January 2022: UK imposes broad new rules and restrictions on promotions in the crypto industry

Key contacts

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